You have already known what the marketing environment of a business is and you will now read about a component of the marketing environment: Meso-environment. What is Meso-environment?
If you want on the market to succeed, you have to be innovative. These elements are very close to the company but not an internal part of it. From the meso-environment, come opportunities and threats. How do you research the Meso- environment? The busines environment consists of three layers: Micro, Macro and Meso environments.
Analysis of these areas provides a good picture of the Macro environment.
The Meso environment relates to the factors with which the business can not respond to the environment whether directly or indirectly. This is the industry where it is active.
About the author. Before the start of business we should be familiar with these factors. A simple example. What does the Meso-environment consist of?